32. Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.

故兵無常勢水無常形

Sun Tzu

The conditions of warfare are constantly changing and unpredictable. Sun Tzu’s point is that one must be flexible and adaptable in order to succeed in war. Just as water takes on different shapes depending on its container, the circumstances of war can change rapidly and one must be prepared to change their tactics and strategies in response.

Therefore, just as water takes on different shapes depending on its container, so in business the conditions are constantly changing and unpredictable.

The conditions of business are constantly changing and unpredictable. Just as water takes on different shapes depending on its container, the circumstances of business can change rapidly and one must be prepared to adapt in response. This idea highlights the importance of flexibility and adaptability in the world of business. In order to succeed, a business must be able to anticipate and respond to changes in the market, whether that means adjusting their business model, changing their product or service offering, or adopting new technologies. By remaining agile and adaptable, a business can stay competitive in a constantly changing market.