26. How victory may be produced for them out of the enemy’s own tactics – that is what the multitude cannot comprehend.


Sun Tzu

Sun Tzu believed that a key factor in winning a war was to use the enemy’s own tactics against them, something that he believed most people did not understand or comprehend. In other words, he believed that by understanding the enemy’s strengths and weaknesses, and by using their own tactics against them, victory could be achieved.

Using the competition's own strategies to gain an advantage – that's what sets successful businesses apart.

In the world of business, competition is a natural part of the market. Companies are constantly trying to outdo each other in order to gain an advantage and increase their profits. One way to gain an advantage over the competition is to use their own strategies against them. This can be done by carefully studying the competition’s tactics and figuring out how to use them to your own advantage. For example, if a competitor is successful at a particular marketing strategy, you could study that strategy and implement it in your own business. By using the competition’s own strategies, you can gain an advantage over them and potentially increase your own success.

Successful businesses are often able to do this effectively, setting themselves apart from their competitors. They are able to anticipate the competition’s moves and use them to their advantage, rather than simply reacting to them. This allows them to stay ahead of the game and maintain a strong position in the market.

Overall, using the competition’s own strategies to gain an advantage is a key factor in the success of a business. By understanding and leveraging the tactics of the competition, businesses can gain a competitive edge and increase their chances of success.