27. All men can see the tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.

人皆知我所以勝之形而莫知吾所以制勝之形

Sun Tzu

While others can see the tactics or specific actions used to conquer in battle, they cannot see the overall strategy or plan that led to victory. The strategy is the overarching approach and goal that guides the tactics, and it is often not visible or understood by outsiders.

In business, everyone can see the tactics we use, but the strategy behind our success remains unseen.

In business, the tactics refer to the specific actions and decisions taken to achieve a particular goal or to overcome a challenge. These can be things like implementing a new marketing campaign, launching a new product, or streamlining operations. These tactics are visible to others, as they can be observed and studied.

However, the strategy behind these tactics is not always visible. The strategy is the overall plan or approach that guides the tactics, and it is not always clear to outsiders. It may involve factors such as analyzing market trends, understanding the competitive landscape, or developing a long-term vision for the company.

In other words, while others may be able to see the tactics that a business uses to succeed, they may not be able to understand the strategy behind those tactics and how they contribute to the overall success of the business. This is because the strategy is not always immediately apparent and may require a deeper understanding of the business and its goals.