21. Though according to my estimate the soldiers of Yüeh exceed our own in number, that shall advantage them nothing in the matter of victory. I say then that victory can be achieved.

以吾度之越人之兵雖多亦奚益於勝敗哉故曰勝可爲也

Sun Tzu

Even though the enemy may have a larger number of soldiers, this does not necessarily mean that they will win the battle. He believes that victory can be achieved through careful planning and strategy, regardless of the relative size of the two armies. This reflects one of the key principles of Sun Tzu’s philosophy, which is that superior strategy and tactics can overcome numerical superiority on the battlefield.

Even if a competitor is much larger in size, they may not necessarily have an advantage in the marketplace. With careful planning and strategy, it is possible to defeat them and achieve success.

When a company is competing in the marketplace, the size of the company does not always determine its success. While a larger company may have more resources, such as a larger budget for marketing and product development, and a larger customer base, this does not necessarily mean that they will have an advantage over their competitors.

Instead, success in the marketplace is often determined by the quality of a company’s products or services, their marketing and sales strategy, and their ability to adapt to changing market conditions. A smaller company can use careful planning and strategy to compete effectively against larger competitors.

For example, a smaller company may focus on offering high-quality products or services that are tailored to a specific niche or target market. They may also use targeted marketing and advertising to reach potential customers, and may be more agile and adaptable than a larger company, allowing them to respond quickly to changes in the market.

By carefully planning and implementing effective strategies, a smaller company can overcome the disadvantage of its size and compete successfully against larger competitors in the marketplace. This can help the company achieve success and grow its customer base, leading to long-term success in the marketplace.