22. Though the enemy be stronger in numbers, we may prevent him from fighting. Scheme so as to discover his plans and the likelihood of their success.

敵雖衆可使無鬥故策之而知得失之計

Sun Tzu

In this quote, he is suggesting that even if the enemy has a larger army, it is possible to prevent them from engaging in battle by being strategic and anticipating their plans. By understanding the enemy’s plans and assessing their likelihood of success, a commander can develop a strategy to outmaneuver and defeat the enemy without having to engage in direct combat. This approach can help to minimize losses and maximize the chances of victory.

Though the competitor may be larger, we can prevent them from competing by anticipating their plans and assessing their likelihood of success.

Even if a competitor is larger and more established, it is possible to prevent them from being successful in the market by being strategic and anticipating their plans. By understanding the competitor’s plans and assessing their likelihood of success, a company can develop a strategy to outmaneuver and outperform the competitor without having to directly engage in a price war or other forms of direct competition. This approach can help to minimize losses and maximize the chances of success for the company.

For example, if a competitor is planning to enter a new market, a company can use this approach to identify potential weaknesses in the competitor’s plans and develop a strategy to capitalize on those weaknesses. This could involve launching a competing product or service, targeting the same customer base, or using other tactics to gain a competitive advantage. By anticipating the competitor’s plans and assessing their likelihood of success, the company can develop a strategy to prevent the competitor from being successful in the market and maintain its own market share.

Additionally, this approach can help a company to identify opportunities for growth and expansion. By anticipating the plans of competitors and assessing their likelihood of success, a company can identify areas where the competition is weak or vulnerable and develop strategies to capitalize on those opportunities. This can help the company to grow and expand its business, increasing its market share and profitability.

Overall, this emphasizes the importance of being strategic and anticipating the plans of competitors in order to prevent them from being successful in the market and maximize the chances of success for the company.