10. You may advance and be absolutely irresistible, if you make for the enemy’s weak points; you may retire and be safe from pursuit if your movements are more rapid than those of the enemy.


Sun Tzu

If you are able to identify and exploit the weaknesses of your enemy, you will be able to advance and defeat them easily. Additionally, if you are able to move faster than your enemy, you will be able to retreat safely and avoid being pursued. Sun Tzu was an ancient Chinese military strategist and philosopher who is known for his book, “The Art of War,” which contains a collection of his strategies and tactics for winning battles.

To succeed in business, you must identify and exploit your competitor's weaknesses, and always stay one step ahead in terms of speed and agility.

Always be on the lookout for opportunities to gain an advantage over your competitors. This can include identifying and exploiting their weaknesses, such as a lack of a certain product or service, or a weakness in their business model. Additionally, being able to move quickly and adapt to changes in the market can also give you an advantage and help you to avoid being outpaced by your competitors. In short, the quote is encouraging businesses to be proactive and strategic in order to succeed.