12. If we do not wish to fight, we can prevent the enemy from engaging us even though the lines of our encampment be merely traced out on the ground. All we need do is to throw something odd and unaccountable in his way.

我不欲戰畫地而守之敵不得與我戰者乖其所之也

Sun Tzu

If you don’t want to fight, you can prevent the enemy from attacking you by creating confusion and uncertainty. This can be done even if your defenses are not particularly strong or well-constructed. By making the enemy unsure of your intentions and capabilities, you can discourage them from attacking and force them to think twice before engaging you in battle. Essentially, the quote is emphasizing the importance of deception and psychological warfare in military strategy.

If we want to avoid direct competition, we can create confusion and uncertainty to prevent our rivals from going after our market. This will make it difficult for them to understand our business and discourage them from competing with us. This will help us maintain our competitive advantage and protect our business.

If you don’t want to engage in a competitive battle with another company, you can prevent them from attacking you by creating confusion and uncertainty. This could involve implementing strategies that make it difficult for the other company to predict your actions or understand your business model. For example, you could introduce a new product or service that disrupts the market, or make unexpected partnerships or alliances that catch the other company off guard. By creating uncertainty and making it difficult for the other company to anticipate your moves, you can make it less appealing for them to engage in direct competition with you.