20. But if neither time nor place be known, then the left wing will be impotent to succour the right, the right equally impotent to succour the left, the van unable to relieve the rear, or the rear to support the van. How much more so if the furthest portions of the army are anything under a hundred li apart, and even the nearest are separated by several li!

不知戰地不知戰日則左不能救右右不能救左前不能救後後不能救前而況遠者數十里近者數里乎

Sun Tzu

Sun Tzu is discussing the importance of having good information about the time and place of a battle. He argues that if the commanders of an army do not know when and where the battle will take place, it will be impossible for them to coordinate their forces effectively. This is because the different units of the army will be unable to support one another, leading to confusion and weakness on the battlefield. Sun Tzu also notes that this problem is compounded when the units of the army are far apart from one another, as they will be unable to communicate or move quickly to provide support. This emphasizes the importance of good information and coordination in military operations.

But if neither the time nor the type of campaign is known, it will be impossible to allocate the necessary resources to respond to it effectively.

Having good information about the time and type of a competitive campaign is essential for being able to allocate the necessary resources and respond to it effectively. Without this information, it will be impossible to allocate resources in a way that allows the business to counter the competitors campaign.

Without this information, a business will be unable to allocate its resources effectively. For example, if a competitor is planning to launch a new product or offer a special discount, a business needs to know when and how this will happen in order to respond appropriately. If the business does not have this information, it may be caught off guard and unable to respond effectively, which could lead to lost sales and market share.

To obtain this information, a business can use a variety of methods. It can monitor its competitors’ activities and track their marketing and advertising efforts, as well as gather information from customers, suppliers, and other industry insiders. It can also conduct market research to understand consumer behavior and trends, and use this information to anticipate its competitors’ moves.

Once a business has a clear picture of the competitive situation, it can begin to allocate its resources to respond to the competitive campaign. This might involve developing and launching new products or services, offering promotions or discounts, and investing in marketing and advertising to reach its target market. By doing this, the business can increase its chances of success and minimize the risks of losing market share to its competitors.

In summary, having good information about the time and type of a competitive campaign is essential for being able to allocate the necessary resources and respond to it effectively. This allows a business to compete effectively with its competitors and maintain its market share.