13. By discovering the enemy’s dispositions and remaining invisible ourselves, we can keep our forces concentrated, while the enemy’s must be divided.

故形人而我無形則我專而敵分

Sun Tzu

By gathering intelligence on the enemy’s plans and movements, and by remaining unseen ourselves, we can maintain our own forces in a concentrated and ready state, while the enemy’s forces will be spread out and divided. This gives us a strategic advantage, as we can respond quickly and effectively to any threats or opportunities, while the enemy may be slower and less coordinated in their response.

By gathering intelligence on our competitors and their plans, and by remaining discreet about our own strategies, we can maintain our focus and agility, while the competitor lacks focus and agility.

A company should gather as much information as possible about its competitors and their plans, and use this information to its advantage. By knowing the strengths and weaknesses of its competitors, and by keeping its own plans and strategies hidden, a company can maintain its focus and agility, and be better prepared to respond to market changes and opportunities. This can help the company to stay ahead of its competitors, and to gain a competitive edge in the market.