3. By holding out advantages to him, he can cause the enemy to approach of his own accord; or, by inflicting damage, he can make it impossible for the enemy to draw near.

能使敵人自至者利之也能使敵人不得至者害之也

Sun Tzu

A military commander can use tactics such as offering benefits or causing harm to the enemy in order to control their movements and actions. By holding out the prospect of some advantage, the commander can lure the enemy into advancing towards them, giving the commander an opportunity to strike. Alternatively, by causing damage to the enemy, the commander can make it difficult or impossible for the enemy to approach, forcing them to either retreat or remain in a vulnerable position. The overall idea is to use various tactics to gain an advantage over the enemy and to control their actions, rather than simply reacting to their movements.

By offering advantages and causing damage, a company can control the actions of competitors and maintain a strong position in the market.

By holding out advantages to competitors, such as the promise of a partnership or access to a new market, a company can lure them into advancing towards an agreement that is beneficial to the company. On the other hand, by inflicting damage to competitors, such as through aggressive legal action or negative publicity, a company can make it difficult or impossible for them to compete and can protect its own position in the market. In both cases, the idea is to use tactics to gain an advantage and to control the actions of others, rather than simply reacting to their moves. This can help a company to achieve its goals and to maintain a strong position in the market.