4. If the enemy is taking his ease, he can harass him; if well supplied with food, he can starve him out; if quietly encamped, he can force him to move.

故敵佚能勞之飽能飢之安能動之

Sun Tzu

A military commander can use various tactics to disrupt and demoralize the enemy, even if the enemy seems to be in a comfortable or advantageous position. For example, if the enemy is resting and not expecting an attack, the commander can launch a sudden attack to catch them off guard and to weaken their defenses. If the enemy is well supplied with food and other resources, the commander can use tactics such as blocking their supply lines or conducting raids to disrupt their supply chain and to weaken their ability to sustain themselves. And if the enemy is quietly encamped and not moving, the commander can use psychological warfare or other tactics to make them uncomfortable and to force them to move to a less advantageous position. In all of these cases, the idea is to use various tactics to gain an advantage over the enemy and to disrupt their plans, rather than simply reacting to their actions.

If a competitor seems to be in a comfortable position, such as having a strong market share or a loyal customer base, a business can use various tactics to disrupt their plans and to weaken their position.

If a competitor seems to be in a comfortable position, such as having a strong market share or a loyal customer base, a company can use various tactics to disrupt their plans and to weaken their position. For example, the company could launch a new product or service that directly competes with the competitor’s offering, or it could launch a marketing campaign that targets the competitor’s customers and tries to lure them away. Alternatively, the company could use tactics such as aggressive pricing or legal action to disrupt the competitor’s operations and to make it difficult for them to compete effectively. In all of these cases, the idea is to use various tactics to gain an advantage and to disrupt the plans of the competition, rather than simply reacting to their actions. This can help a company to achieve its own goals and to maintain a strong position in the market.