19. Knowing the place and the time of the coming battle, we may concentrate from the greatest distances in order to fight.

故知戰之地知戰之日則可千里而會戰

Sun Tzu

Sun Tzu is emphasizing the importance of having knowledge and understanding of the place and time of an upcoming battle. By having this knowledge, a military commander can use it to their advantage and make strategic decisions about where and when to concentrate their forces in order to maximize their chances of success in the battle. In other words, having knowledge of the place and time of a battle allows a commander to use their resources wisely and effectively in order to gain the upper hand over their opponent.

By knowing the time and type of competitive campaign, we can concentrate our greatest amount of resources to counter it effectively.

Having knowledge of the time and type of a competitive campaign can be used to make strategic decisions about how to allocate resources in order to effectively counter that campaign. For example, if a company knows that a rival is launching a new marketing campaign at a certain time, the company can use this information to prepare their own marketing efforts and allocate resources such as advertising budgets, personnel, and other resources to counter the rival’s campaign.

Additionally, knowing the type of competitive campaign can also be useful in determining how to allocate resources. For example, if a company knows that a rival is launching a price-based campaign, the company can use this information to decide whether to respond with a similar price-based campaign, or to focus on other factors such as product quality or customer service in order to differentiate themselves from the rival.

Overall, having knowledge of the time and type of a competitive campaign can help a business make strategic decisions about how to allocate their resources in order to effectively counter the competition and maintain a competitive advantage.