Carefully compare the strengths and weaknesses of the enemy army with their own in order to identify any areas where they might be at a disadvantage, and to take steps to address those deficiencies. By doing this, Sun Tzu argues, a commander can better understand the overall situation and make more informed decisions about how to deploy their forces.
Carefully compare your competitors to yourself, so that you may know where your strengths and weaknesses lie in relation to them, and where you may be at an advantage or disadvantage.
In business, it is important to have a clear understanding of how your company compares to your competitors. By carefully comparing your competitors to yourself, you can identify areas where your company is stronger or weaker than your competitors, as well as areas where you may be at an advantage or disadvantage.
For example, you may find that your company has a stronger brand than your competitors, or that you have a more efficient production process. On the other hand, you may discover that your competitors have a larger market share or a wider range of products. By identifying these strengths and weaknesses, you can make informed decisions about how to position your company in the market, and take steps to address any deficiencies.
Additionally, by comparing your competitors to yourself, you can also identify potential opportunities or threats. For example, you may find that a competitor is weak in a particular area that is important to your customers, giving you an opportunity to focus on that area and gain an advantage. Alternatively, you may discover that a competitor is developing a new product or service that could pose a threat to your company, allowing you to take steps to prepare for that potential threat. Overall, by carefully comparing your competitors to yourself, you can gain valuable insights that can help you make better business decisions and improve your company’s position in the market.