7. You can be sure of succeeding in your attacks if you only attack places which are undefended. You can ensure the safety of your defense if you only hold positions that cannot be attacked.

攻而必取者攻其所不守也守而必固者守其所不攻也

Sun Tzu

In order to succeed in battle, one should only attack places that are not well defended, and in order to protect oneself, one should only hold positions that cannot be easily attacked by the enemy. This is good strategy because it allows you to take advantage of your enemy’s weaknesses and avoid their strengths. Sun Tzu believed that careful planning and strategy were key to achieving victory in war.

A business can ensure success by only competing in areas with little competition. To protect itself, it should avoid highly competitive industries.

In order to succeed, a company should focus on areas where there is little competition, and in order to protect itself, it should avoid getting involved in highly competitive industries. For example, a company might choose to focus on a niche market where there are few competitors, rather than trying to compete directly with larger, more established companies in a crowded market. This can help the company to differentiate itself and establish a strong position in its chosen market. Additionally, by avoiding highly competitive industries, the company can reduce the risks associated with intense competition, such as price wars and intense pressure on profit margins.