5. Appear at points which the enemy must hasten to defend; march swiftly to places where you are not expected.

出其所必趨趨其所不意

Sun Tzu

In this quote, Sun Tzu is suggesting that in order to gain an advantage over your enemy, you should move quickly to places where they are not expecting you, and force them to rush to defend those areas. This strategy can catch the enemy off guard and give you a strategic advantage in the conflict. Sun Tzu believed that the key to victory in war was not just about having a superior military force, but about outsmarting and outmaneuvering your opponent.

Position yourself in areas where your competitors must invest resources to defend their market share, and move quickly to capitalize on unexpected opportunities.

By appearing at points that are important to your competition and moving quickly to seize opportunities where they are not expecting you, you can disrupt their plans and put them on the defensive. This could involve things like entering new markets, launching innovative products or services, or forming strategic partnerships that give you access to new resources and capabilities. By taking these bold, unexpected actions, you can position your business as a leader in your industry and leave your competitors scrambling to catch up. Ultimately, this approach can help you gain market share and build a strong, successful business.