Local spies are people who are recruited to gather information and act as informants in a specific geographic area. They are often natives of the area and are familiar with the local customs, language, and culture, which can make them particularly effective at gathering intelligence. In Sun Tzu’s “The Art of War,” he advises that employing the services of local spies can be a valuable tool for gathering intelligence and gaining an advantage in military or strategic situations.
Having local sources means employing the services of people native to the market.
Having local sources means employing the services of people native to the market, who are intimately familiar with the the market. These local sources can provide valuable insights and information about the market, including the preferences and behaviors of consumers, the competitive landscape, and the economic and political climate. By utilizing local sources, a business leader can gain a deeper understanding of the market and make more informed decisions about its operations in the area.
In addition, local sources can help a business to establish relationships and connections within the community, which can be beneficial for building a strong reputation and gaining support for the business. Working with local sources can also help a business to better understand and adapt to the specific needs and expectations of the local market, which can be important for success in a new or unfamiliar market. Overall, having local sources can be a valuable asset for a business looking to operate effectively and successfully in a new market.