10. Having inward spies, making use of officials of the enemy.


Sun Tzu

Sun Tzu believed that knowledge was power, and that a leader who was well-informed about their enemy would be in a much better position to defeat them. He also believed that it was important to gather information from a variety of sources, including both internal and external sources. By having spies within the enemy’s army and using officials from the enemy’s organization, a leader could gather a more complete and accurate picture of the enemy’s plans and intentions.

Having inward sources, making use of people of the competitor.

Having insiders or employees of a competitor providing information can be advantageous for a business because it can give them access to valuable information about the competitor’s operations, strategies, and plans. This can help the business to better understand the competitive landscape and to make more informed decisions about how to position themselves in the market.

For example, if a business receives insider information about a new product that a competitor is planning to launch, they may be able to adjust their own product development plans in order to better compete with the new offering. Similarly, if a business receives information about a competitor’s pricing strategies or distribution channels, they may be able to use this information to their advantage by adjusting their own pricing or distribution to better meet the needs of their customers.

However, it is important to note that obtaining and using insider information can raise legal and ethical concerns, and businesses should be careful to ensure that they are not engaging in any illegal or unethical activities when acquiring and using this type of information.