27. Hence it is only the enlightened ruler and the wise general who will use the highest intelligence of the army for purposes of spying, and thereby they achieve great results.

故惟明君賢將能以上智爲間者必成大功此兵之要三軍之所恃而動也

Sun Tzu

An enlightened ruler or wise general is able to utilize the intelligence of their army for the purpose of gathering information, or spying. By using their resources in this way, they are able to achieve great results and gain a strategic advantage in their military endeavors.

Therefore, it is only the visionary leader and the strategic manager who will utilize the full intelligence and capabilities of their team for purposes of gathering market intelligence, and thereby they achieve great results.

A leader or manager who is able to utilize the intelligence and capabilities of their team to gather information about their market and competitors will be able to make more informed decisions and achieve greater success in their business endeavors. This could include researching market trends, analyzing customer data, and keeping track of industry developments, among other things.