20. Whether the object be to crush an army, to storm a city, or to assassinate an individual, it is always necessary to begin by finding out the names of the attendants, the aides-de-camp, the door-keepers and sentries of the general in command. Our spies must be commissioned to ascertain these.

凡軍之所欲擊城之所欲攻人之所欲殺必先知其守將左右謁者門者舍人之姓名令吾間必索知之

Sun Tzu

Sun Tzu is saying that it is necessary to find out the names and roles of the people who work for the person in charge, whether that is a military general or some other leader, in order to gain an advantage. This might include getting information about the general’s aides, door-keepers, and sentries, as well as other details that might be useful in planning an attack or carrying out some other form of strategic action. The idea is that by gathering this intelligence, it is possible to gain an advantage and increase the chances of success.

Whether the goal is to acquire a competitor, launch a product, or negotiate a contract, it is necessary to know the key players and decision-makers. Our sources must focus on identifying the names and roles of the key people involved in the process.

Gathering intelligence is a crucial aspect of achieving success in business. Whether you are looking to acquire a competitor, launch a new product, or negotiate a contract, it is important to have a thorough understanding of the key players and decision-makers involved in the process. This means gathering information about the names and roles of the executives, managers, and other key personnel who will be involved in these efforts.

There are many ways to gather this intelligence, including conducting market research, networking with industry insiders, and using online resources such as company websites and social media profiles. It is also important to consider the specific goals of the business action in question, as this will help to guide the focus of the intelligence-gathering efforts. For example, if the goal is to acquire a competitor, it may be necessary to gather information about the company’s financial performance, market position, and key personnel, as well as its strengths and weaknesses. Similarly, if the goal is to launch a new product, it may be necessary to gather information about the target market, the competition, and the regulatory environment in which the product will be sold.

Ultimately, the goal of gathering intelligence is to gain a competitive edge and increase the chances of success in achieving business goals. By understanding the key players and decision-makers involved in a given business action, it is possible to develop strategies and tactics that are tailored to the specific needs and goals of the company. This can help to ensure that the business is well positioned to achieve its objectives and maximize its chances of success.