In order for an army to be able to withstand the attack of the enemy and remain strong and composed, it is necessary to use both direct and indirect maneuvers. In other words, a successful military campaign requires a combination of straightforward and more subtle tactics in order to outmaneuver the enemy and achieve victory. Sun Tzu is emphasizing the importance of being flexible and adaptable in warfare, rather than relying on any one particular strategy.
A successful business uses a combination of direct and indirect tactics to withstand competitors and remain strong.
Just as in warfare, a successful business must be able to withstand the attacks of competitors and remain strong and composed. In order to do this, it is necessary to use a combination of direct and indirect tactics in order to outmaneuver the competition and achieve victory. For example, a business might use direct tactics such as aggressive marketing and competitive pricing to directly compete with other companies in the market, while also using indirect tactics such as building strong relationships with customers and partners in order to gain a competitive advantage. In other words, a successful business must be able to adapt to changing market conditions and use a variety of strategies in order to achieve its goals.