In this quote, Sun Tzu is saying that even in the midst of the chaos and confusion of battle, a well-ordered and disciplined military force can maintain its cohesion and effectiveness. He is emphasizing the importance of maintaining order and discipline even in the midst of the turmoil of war. In other words, even if a military force appears to be in disarray and without clear leadership, if it is well-trained and follows its established plans and strategies, it will be able to withstand the enemy’s attacks and emerge victorious.
A well run and disciplined business can succeed in a chaotic business environment by maintaining a clear strategy and plan.
Just as a military force needs to be well-trained and disciplined in order to succeed in battle, a business needs to have a clear strategy and plan in place in order to navigate uncertainty and competition. Even if the business environment appears chaotic or disordered, a well-structured and disciplined organization can maintain its focus and adapt to the changing situation. This can help the business to remain competitive and avoid being defeated by its rivals.