10. In battle, there are not more than two methods of attack – the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers.

戰埶不過奇正奇正之變不可勝窮也

Sun Tzu

There are only two main ways to attack an enemy in battle: directly, by going straight at them, and indirectly, by using a more circuitous or sneaky approach. However, he also notes that by combining these two methods, a vast number of different tactics and strategies can be created. This highlights the importance of flexibility and adaptability in war, and the need to be able to think creatively and innovate in order to outmaneuver one’s opponents.

In business, there are two main ways to attack competitors: directly and indirectly. Combining these methods can lead to an endless series of strategies.

In business, there are two main methods of attacking competitors: the direct approach, where you go straight at them and try to outdo them head-on, and the indirect approach, where you use a more circuitous or creative strategy to outmaneuver them and gain an advantage. By combining these two methods, you can create an endless series of manoeuvres that can give you the upper hand in the competitive landscape.