11. The direct and the indirect lead on to each other in turn. It is like moving in a circle – you never come to an end. Who can exhaust the possibilities of their combination?

奇正相生如循環之無端孰能窮之

Sun Tzu

In war, there are both direct and indirect methods of achieving victory. These methods are interconnected and can be combined in various ways, making it difficult to predict or exhaust all the possibilities. The quote is emphasizing the importance of being flexible and adaptable in one’s approach to military strategy.

The direct and indirect approaches in business often lead to one another, creating a never-ending cycle of possibilities.

Just as in war, there are both direct and indirect methods of achieving victory, in business there are different approaches to achieving success. Some strategies may be more direct, such as setting clear goals and working towards them, while others may be more indirect, such as building relationships and networks to gain advantages. The quote suggests that the most successful businesses are those that can move between these different approaches and combine them in creative ways to achieve their goals. Additionally, it’s important to being able to adapt to changing circumstances and not get stuck in a single approach or way of thinking.