20. By holding out baits, he keeps him on the march; then with a body of picked men he lies in wait for him.

以利動之以卒待之

Sun Tzu

A military strategist can use deception to lure an enemy into a trap. By offering something attractive, or bait, the strategist can keep the enemy moving forward, and then use a carefully selected group of soldiers to ambush the enemy when they are vulnerable. In other words, the quote is suggesting that the use of cunning and deception can be an effective tactic in warfare.

By offering something attractive, or bait, a business can lure competitors into a position where they can be outmaneuvered.

A business can use strategic tactics to lure competitors or customers into a position where they can be easily outmaneuvered. For example, a company might offer a tempting deal or promotion to attract customers, and then use this opportunity to gather valuable information about their competitors or the market. Alternatively, the company might use this bait to lure a competitor into making a costly mistake, such as over-extending themselves or investing in a product that ultimately proves to be unprofitable. Ultimately, the quote suggests that using cunning and deception can be an effective way for a business to gain an advantage over its competitors.