60. Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.

故爲兵之事在於順詳敵之意

Sun Tzu

By “accommodating ourselves to the enemy’s purpose,” Sun Tzu meant that it is important to understand and anticipate the goals and motivations of the enemy, and to use that knowledge to our advantage. This could involve finding ways to disrupt the enemy’s plans, or it could involve adopting strategies that align with the enemy’s goals in order to gain an advantage.

Sun Tzu believed that this approach was more effective than simply trying to impose one’s own will on the enemy, as it allows for a more flexible and adaptable approach to conflict. By carefully considering the enemy’s purpose, we can better anticipate their moves and find ways to counter them, ultimately leading to success in warfare.

Success in business is gained by carefully accommodating ourselves to the competition's purpose.

In order to succeed in business, it is important to understand the goals and motivations of our competitors, and to use that knowledge to our advantage. This could involve finding ways to disrupt the competition’s plans, or it could involve adopting strategies that align with their goals in order to gain an advantage. By carefully considering the competition’s purpose, we can better anticipate their moves and find ways to counter them, ultimately leading to success in the business world.