20. The following are the principles to be observed by an invading force: The further you penetrate into a country, the greater will be the solidarity of your troops, and thus the defenders will not prevail against you.

凡爲客之道深入則專主人不克

Sun Tzu

As an invading force advances deeper into enemy territory, the cohesion and unity of the invading troops will increase, making them more difficult for the defenders to defeat. In other words, the deeper an invading force goes into enemy territory, the more they will be able to rely on each other and the stronger they will become. This can give them an advantage over the defenders, who may become more isolated and less able to coordinate their efforts as the invaders advance.

The following are the principles to be observed when entering a new market: The more market share you gain, the stronger the cohesion and unity among your employees will become, allowing you to outcompete any existing players in the market.

When a company enters a new market, it is important to observe certain principles in order to increase its chances of success. One of these principles is the importance of gaining market share. As a company expands its presence in a new market and captures a larger share of the market, it can benefit in a number of ways.

For one, gaining market share can help a company generate more revenue and profits, as it is able to sell more of its products or services to a larger customer base. In addition, gaining market share can also increase the company’s bargaining power and influence within the market, as it becomes a more dominant player.

But perhaps most importantly, gaining market share can also lead to increased cohesion and unity among the company’s employees. As the company becomes more successful and establishes itself as a leader in the market, its employees may become more motivated and committed to the company’s mission and goals. This can lead to increased teamwork and collaboration, which can further drive the company’s success and help it outcompete any existing players in the market.

Gaining market share is a key principle to be observed when entering a new market, as it can lead to increased cohesion and unity among a company’s employees, allowing it to outcompete any existing players and emerge as the dominant player in the market.