Sun Tzu refers to a military strategy in which an attacking force concentrates its efforts on a specific part of the enemy’s line, rather than trying to engage the enemy frontally. By attacking the enemy’s flank, or side, the attacking force can potentially gain an advantage by outflanking the enemy and attacking from a position of relative strength. In this way, the attacking force can “hang on” to the enemy’s flank, continuously harassing and attacking it until the enemy’s commander-in-chief is killed or otherwise incapacitated. This strategy can be effective in weakening the enemy’s overall position and disrupting its command structure.
By consistently targeting vulnerable areas of our competitor's market, we can eventually wear down and weaken its leaders, leading to our ultimate success.
This strategy suggests that a business should focus on identifying and targeting vulnerable areas of its competitor’s market in order to gradually wear down and weaken the leadership within the competitor company. As the leadership becomes less motivated and less determined, they may be less likely to stay in the market and may lack the excitement and drive needed for success. By consistently attacking these vulnerable areas, the business can potentially undermine the competitor’s position and disrupt its operations, eventually leading to the business’s success in the market. This strategy may involve focusing on areas where the competitor is particularly weak or vulnerable, or identifying opportunities to disrupt its supply chain or business model. By following this approach, the business can potentially achieve success by gradually eroding the competitor’s leadership and establishing itself as the dominant player in the market.