59. For it is precisely when a force has fallen into harm’s way that it is capable of striking a blow for victory.

夫衆陷於害然後能爲勝敗

Sun Tzu

When a force has fallen into harm’s way that it is capable of striking a blow for victory” means that when a force is in a difficult or dangerous position, it has the greatest incentive to fight with all its might in order to achieve victory. In other words, when a force finds itself in a vulnerable position, it is facing a strong threat and has a lot to lose if it does not succeed in overcoming it. As a result, the force will be more motivated and determined to fight harder in order to turn the tide of battle in its favor.

This idea is based on the principle that when a force is in a strong position, it may not have as much incentive to fight as hard, as it has less to lose. However, when a force is in a weaker position, it has more to lose and therefore has a greater incentive to fight harder in order to survive and emerge victorious. This requires a great deal of discipline, determination, and adaptability on the part of the force, as it must be able to adapt to changing circumstances and take advantage of any opportunities that present themselves in order to overcome its opponents.

When a business finds itself in a dire situation, that it has the greatest incentive to fight hard and emerge victorious.

When a business finds itself in a truly dire situation, such as facing bankruptcy or the imminent collapse of its operations, it will be motivated to fight with all its might in order to survive. This sense of urgency and desperation can drive a company to take bold, innovative actions that it might not have considered otherwise, and to push itself to the limit in order to achieve its goals. In these life or death situations, a business has the greatest incentive to fight hard and do whatever it takes to succeed, as it knows that the stakes are extremely high and that it has a lot to lose if it does not emerge victorious.

As a result, businesses that find themselves in these kinds of critical situations often accomplish more than they ever thought possible. They are forced to think outside the box, to be creative and resourceful, and to take risks that they might not have taken otherwise. By embracing this sense of urgency and determination, a business can overcome seemingly insurmountable challenges and emerge stronger and more successful than before.