疾戰則存不疾戰則亡者爲死地
Sun Tzu
When a situation is desperate and the only way to avoid destruction is to fight immediately, it is considered “desperate ground.” In other words, desperate ground is a situation in which waiting or hesitation could result in defeat or destruction, and the only option is to engage in battle without delay. Sun Tzu believed that careful analysis of the situation and the proper use of strategy and tactics were essential for success in battle, and this quote highlights the importance of swift and decisive action in the face of danger or crisis.
A market in which a business can only succeed through constant struggle, is on desperate ground.
Desperate ground is a market that is particularly challenging for a business to operate in and offers few options for success or exit. Such a market may be characterized by intense competition, rapid changes, or other factors that make it challenging for businesses to thrive. In order to succeed in such a market, it may be necessary for businesses to constantly struggle and take bold and decisive actions, which can be stressful and require a lot of effort and resources.
In general, it is best to avoid markets that are considered desperate ground, as they often require constant effort and bold, decisive action to succeed, which can be challenging and resource-intensive. However, with hard work and careful planning, it is possible for a business to achieve success and overcome the difficulties of operating in such a market.