68. At first, then, exhibit the coyness of a maiden, until the enemy gives you an opening; afterwards emulate the rapidity of a running hare, and it will be too late for the enemy to oppose you.


Sun Tzu

a military force should initially appear hesitant and unwilling to engage in battle, as if it were a maiden who is coy and unwilling to be pursued. This can be seen as a form of psychological warfare, as it may cause the enemy to underestimate the true strength and readiness of the opposing force. However, once the enemy has committed to an attack or has let down their guard, the military force should then quickly and decisively strike, with the speed and agility of a running hare. By doing so, the enemy will be caught off guard and will not have time to mount a effective defense or counterattack.

Overall, the quote advises that a military force should use cunning and deception to lull the enemy into a false sense of security, and then strike when the opportunity presents itself.

At first, present a calm and measured approach, until your competitor shows a weakness; then quickly and decisively take advantage of the opportunity, and it will be too late for your competitor to oppose you.

At first, present a calm and measured approach, as if you are hesitant to make a move. This will cause your competitors to underestimate your capabilities and resources. However, once they show a weakness or let down their guard, quickly and decisively take advantage of the opportunity and execute your plans with speed and efficiency. It will be too late for your competitors to effectively oppose you.

This approach advises a business to use tactics such as patience and restraint to deceive their competitors and create an opportunity for a competitive advantage. Once the opportunity presents itself, the business should act quickly and decisively to seize the advantage and establish a position of strength. By following this strategy, a business can gain a competitive edge over its rivals and achieve success in the market.