28. On the day they are ordered out to battle, your soldiers may weep, those sitting up bedewing their garments, and those lying down letting the tears run down their cheeks. But let them once be brought to bay, and they will display the courage of a Chu or a Kuei.

令發之日士卒坐者涕霑襟偃臥者涕交頤投之無所往者諸劌之勇也

Sun Tzu

Soldiers may feel fear or hesitation before going into battle, but once they are engaged in combat, they will display bravery and determination. The reference to Chu and Kuei likely refers to two states in ancient China that were known for their military prowess and valor in battle. Sun Tzu is saying that even soldiers who are hesitant or afraid before a battle will show great courage once they are in the thick of it.

Your employees may hesitate before taking on a new challenge, but once they are engaged, they will display the determination and skill of a top performer.

It is natural for employees to feel hesitant or nervous when faced with a new challenge. This is especially true if the task is outside of their comfort zone or if they are not confident in their abilities. However, a good team will be able to overcome these initial hesitations and perform with confidence once they are engaged in the task.

A strong team culture and supportive leadership can help to build the confidence of individual team members and encourage them to take on new challenges. When team members feel supported and valued, they are more likely to be willing to take risks and try new things. This willingness to take on new challenges can lead to increased innovation and productivity, as team members are able to stretch their skills and think creatively.

Ultimately, a good team will be able to outperform with confidence when given the opportunity because they have the support and resources they need to succeed. By fostering a positive and supportive team culture, leaders can help their employees to feel confident and capable, which can lead to improved performance and success.