37. By altering his arrangements and changing his plans, he keeps the enemy without definite knowledge. By shifting his camp and taking circuitous routes, he prevents the enemy from anticipating his purpose.

易其事革其謀使人無識易其居迂其途使人不得慮

Sun Tzu

By continually altering his plans and changing his arrangements, a military leader can keep the enemy unsure of his intentions and prevent them from being able to anticipate his next move. Similarly, by shifting his camp and taking circuitous routes, he can further throw off the enemy’s ability to predict his movements and intentions. Essentially, Sun Tzu is suggesting that by being unpredictable and maintaining an element of surprise, a military leader can gain an advantage over the enemy.

By adjusting your strategies and altering your plans, you can keep your competitors in the dark about your intentions. By shifting your focus and taking unconventional approaches, you can prevent your competitors from anticipating your next move.

In the fast-paced and competitive world of business, it is important to stay ahead of the competition in order to succeed. One way to do this is by constantly adjusting your strategies and altering your plans. By constantly changing your approach, you can keep your competitors in the dark about your intentions and prevent them from being able to predict your next move. This element of surprise can give you a strategic advantage, as your competitors will be forced to react to your actions rather than being able to anticipate them.

In addition to adjusting your strategies, it is also important to be flexible and adaptable in your business approach. This means shifting your focus and taking unconventional approaches when necessary. By being open to trying new things and taking risks, you can stay ahead of the competition and stay relevant in an ever-changing market.

Overall, the key to staying ahead in business is to be unpredictable and constantly adapt to the changing landscape. By constantly adjusting your strategies and taking unconventional approaches, you can outmaneuver your competitors and achieve success.