18. If asked how to cope with a great host of the enemy in orderly array and on the point of marching to the attack, I should say: “Begin by seizing something which your opponent holds dear; then he will be amenable to your will”.

敢問敵衆整而將來待之若何曰先奪其所愛則聽矣

Sun Tzu

In order to gain the upper hand in a conflict, it is important to target something that is valued by the enemy. By doing so, the enemy will be more likely to be receptive to your demands or to negotiate with you. In other words, this quote suggests that by threatening or attacking something that the enemy holds dear, you can gain leverage and control over the situation.

If you are trying to gain an advantage over a large competitor, consider targeting something that is important to them. This may make them more receptive to your strategies or more willing to negotiate with you.

If you are trying to gain an advantage over a large competitor in your market, one effective strategy is to target something that is important to them. By threatening or attacking something that your competitor values, you can gain leverage and potentially influence their behavior. For example, you might consider targeting their customer base, reputation, innovation, or partnerships in order to gain an edge. By doing so, you may be able to make your competitor more receptive to your strategies or more willing to negotiate with you in order to protect their interests.