17. When it was to their advantage, they made a forward move; when otherwise, they stopped still.

合於利而動不合於利而止

Sun Tzu

When it is beneficial or advantageous for a group or individual to take action, they should move forward and take action. On the other hand, when it is not beneficial or advantageous, they should remain stationary and not take action.

When it is in the company's best interests, we should take action and move forward; when it is not, we should stay still and wait for a more favorable opportunity.

It is important to be strategic in making decisions because this can help the company to maximize its chances of success and minimize its risks. This might involve weighing the costs and benefits of different options, considering the potential impact on different stakeholders, and seeking input from various sources.

Making decisions at the most beneficial time is also crucial. This might involve taking advantage of opportunities as they arise, or waiting for more favorable conditions before taking action. It could also involve being flexible and adaptable, and being willing to adjust the company’s plans and strategies as circumstances change.

Taking action and moving forward when it is in the company’s best interests could involve pursuing new business opportunities, investing in new technologies or products, expanding into new markets, or making other changes that will help the company grow and succeed. On the other hand, staying still and waiting for a more favorable opportunity might involve conserving resources, delaying action, or avoiding unnecessary risks until conditions are more favorable.

Ultimately, the goal is to make informed, strategic decisions at the correct time that will help the company achieve its objectives and thrive in a constantly changing business environment.