31. If the enemy sees an advantage to be gained and makes no effort to secure it, the soldiers are exhausted.

見利而不進者勞也

Sun Tzu

f the enemy sees an opportunity to gain an advantage but does not take action to seize it, the soldiers will become exhausted from the effort of maintaining their position. In other words, failing to take advantage of opportunities can lead to fatigue and weakened morale among troops.

If a competitor sees an opportunity to gain an advantage but fails to take action to capitalize on it, they have exhausted their resources.

If a competitor sees an opportunity to gain an advantage but fails to take action to capitalize on it, they have exhausted their resources, means that the competitor has used up its resources (such as money, infrastructure, and personnel) on other opportunities and is now unable to pursue the new opportunity. This could be because the competitor has committed its resources to other projects, or because it lacks the financial, operational, or human capital to pursue the new opportunity. The competitor could be aggressively pursuing other opportunities, or they could have poor management of their resources. In either case, the company’s failure to capitalize on the opportunity means that it has missed out on a potential advantage and may be at a disadvantage compared to its competitors.