9. In dry, level country, take up an easily accessible position with rising ground to your right and on your rear, so that the danger may be in front, and safety lie behind. So much for campaigning in flat country.

平陸處易而右背高前死後生此處平陸之軍也

Sun Tzu

Sun Tzu is referring to the importance of choosing a strategic position in warfare. In dry, level country (a flat, open terrain), Sun Tzu recommends taking up a position that is easily accessible but also has rising ground to the right and on the rear. This allows the army to face any danger that may be in front of them, while also having a safe retreat behind them. Sun Tzu is emphasizing the importance of choosing a strategic position in order to maximize the army’s chances of success.

In a competitive market, it is important to position your business in a way that allows you to easily adapt to potential threats and challenges, while also having a strong foundation to fall back on. 

In a competitive market, there are many companies vying for the same customers and resources. In order to succeed and thrive, it is important for a business to carefully consider its position in the market. This means identifying potential threats and challenges, such as new competitors or changing customer needs, and positioning the business in a way that allows it to easily adapt and respond to these changes.

Additionally, it is important for a business to have a strong foundation to fall back on. This can include having a loyal customer base, a solid financial position, and access to resources and expertise that can help the business navigate challenges and continue to grow. By having a strong foundation, a business can weather any storms that may come its way and continue to succeed in a competitive market.