17. If in the neighborhood of your camp there should be any hilly country, ponds surrounded by aquatic grass, hollow basins filled with reeds, or woods with thick undergrowth, they must be carefully routed out and searched; for these are places where men in ambush or insidious spies are likely to be lurking.


Sun Tzu

In this quote, Sun Tzu is saying that if there are any hilly or wooded areas near your camp, they should be thoroughly searched because these types of places are likely to be used by enemies for ambushes or to hide spies. Sun Tzu is emphasizing the importance of being aware of one’s surroundings and taking steps to protect oneself from potential threats.

Thoroughly assess potential risks and vulnerabilities in your business environment.

Businesses should be aware of potential threats to their operations and take action to protect themselves. For example, if a company is located near a competitive business, it may be necessary to carefully monitor that business and take steps to ensure that it does not gain an advantage over the company. Similarly, if a company is operating in an industry with a lot of competitors, it may need to carefully search for potential threats and take action to mitigate them. By being proactive and taking steps to protect itself from potential threats, a company can better ensure its success and longevity.