39. If the enemy’s troops march up angrily and remain facing ours for a long time without either joining battle or taking themselves off again, the situation is one that demands great vigilance and circumspection.

兵怒而相迎久而不合又不相去必謹察之

Sun Tzu

If the enemy’s troops are angry and remain facing ours for a long time without either attacking or retreating, it is important to be extremely cautious and vigilant in this situation. Sun Tzu is emphasizing the need for careful planning and strategic thinking in such a scenario, as the enemy’s intentions and actions are uncertain and could potentially be dangerous.

If a rival business approaches our market aggressively and remains in a challenging stance without making any moves, it is crucial to be highly vigilant and cautious in this situation.

If a rival business is approaching your company’s market aggressively, but without taking any action or entering the market. This could mean that the rival business is trying to intimidate your company or gather information about your market, products, or customers. It is important to be vigilant and cautious in this situation because the rival company’s intentions and actions are uncertain.

For example, let’s say that your company sells organic food products online, and a rival business starts participating in your social media spaces and commenting on your posts. The rival business may not be selling similar products or competing with your company directly, but their aggressive presence in your online spaces could be a sign that they are trying to gather information about your market or customers. In this case, it would be important to monitor the rival company’s activities closely and consider how to respond strategically, such as by engaging with them in a professional manner or by taking steps to protect your customer information.