21. Movement amongst the trees of a forest shows that the enemy is advancing. The appearance of a number of screens in the midst of thick grass means that the enemy wants to make us suspicious.

衆樹動者來也衆草多障者疑也

Sun Tzu

Movement of the enemy among the trees in a forest indicates that they are advancing, while the appearance of screens among tall grass suggests that they are trying to make their intentions unclear or suspicious. Sun Tzu is advising you to pay attention to the enemy’s movements and to interpret them carefully in order to gain an advantage in battle.

Movement among competitors in a market shows that they are gaining ground. The appearance of a number of new products or services in a market means that they are trying obscure their true intentions. 

When competitors in a market are moving around or expanding, it often indicates that they are gaining ground and making progress. This could mean that they are gaining market share, increasing their customer base, or otherwise growing their business. In this situation, it is important for other businesses in the market to pay attention to their competitors’ actions and try to understand their motivations.

The appearance of new products or services in a market can also be a sign of a competitor’s intentions. If a competitor suddenly introduces a number of new products or services, it could be a sign that they are trying to obscure their true intentions. This could mean that they are trying to distract attention from their main products or services, or that they are trying to test the market and gather data before making a major move. In either case, it is important for other businesses to keep an eye on these developments and try to understand their implications.

Overall, it is important for businesses to pay attention to their competitors and to try to understand their actions and motivations. By doing so, they can gain valuable insights that can help them make better decisions and stay ahead of the competition.