6. Moor your craft higher up than the enemy, and facing the sun. Do not move up-stream to meet the enemy. So much for river warfare.

視生處高無迎水流此處水上之軍也

Sun Tzu

It is best to position your military forces in a higher and more advantageous position than your enemy, and to do so with the sun at your back. Additionally, Sun Tzu advises against moving against the enemy’s position directly, as this would put your forces at a disadvantage. He is specifically referring to warfare on a river, but the principles he discusses can apply to other types of warfare as well.

Position your company in a more advantageous position than your competitors, and do so with the market trends in your favor. Do not compete where the enemy is strong.

In a competitive business environment, it is crucial for a company to position itself in a way that gives it an advantage over its competitors. Leveraging market trends in your favor can help you achieve this. By positioning your company in a strategic location, offering unique or high-quality products or services, and taking advantage of favorable market conditions, you can increase your chances of success. However, it is also important to avoid directly competing with established players in your industry where they are strong. Instead, focus on finding niche areas where you can differentiate yourself and offer something that sets your company apart. By taking these steps, you can strengthen your position against your competitors and increase your chances of success in the market.