Sun Tzu is referring to the strategic advantage of having high ground in a military conflict. By camping in high places and facing the sun, an army can gain a better view of the battlefield and have a better position to defend against attacks. Sun Tzu advises against climbing heights solely for the purpose of engaging in combat, as this can be a risky and unnecessary move. Overall, he suggests that mountain warfare should be avoided if possible.
Position your company in a strong and favorable market position, and avoid unnecessary risks. In other words, avoid engaging in overly aggressive competition.
To ensure the success and longevity of your business, it is crucial to establish and maintain a strong and favorable market position. This will provide a solid foundation and make your company more resilient against competitors. Additionally, avoid engaging in risky business ventures or practices that could damage your company’s reputation. Overly aggressive competition or unnecessary risks can harm your market position and ultimately your bottom line. Therefore, it is crucial for businesses to carefully consider their actions and avoid actions that could harm their reputation and market position.