5. Security against defeat implies defensive tactics; ability to defeat the enemy means taking the offensive.


Sun Tzu

To be secure against defeat, one must use defensive tactics, whereas the ability to defeat the enemy requires taking the offensive. In other words, the best defense is a good offense. This is a common military strategy, as taking the initiative and attacking the enemy can often catch them off guard and give you an advantage.

To protect your company, invest in a strong brand and build a good reputation. To defeat competitors, actively pursue new opportunities and attack the market.

In order to protect your company from being defeated by competitors, you must adopt defensive tactics such as investing in a strong brand and building a solid reputation. However, to truly succeed and defeat your competitors, you must also take the offensive by actively pursuing new opportunities and attacking the market. This could involve things like launching new products or services, expanding into new markets, or aggressively promoting your brand. By combining both defensive and offensive strategies, a business can protect itself from threats and also take advantage of opportunities to grow and succeed.