12. Hence his victories bring him neither reputation for wisdom nor credit for courage.

故善戰者之勝也無智名無勇功

Sun Tzu

A truly skilled and successful military leader will not be seeking credit or recognition for their accomplishments, but rather will be focused on achieving victory without seeking personal gain. Sun Tzu is emphasizing the importance of humility and selflessness in leadership, and suggesting that those who seek recognition for their victories are not truly wise or courageous leaders.

A true business leader is one who does not seek recognition or credit for their success.

True leadership in a business setting involves putting the success of the company ahead of personal recognition or gain. A business leader who is focused on achieving the goals of the company, rather than seeking personal credit or recognition, is likely to be more successful in the long run. This kind of leader will be able to make difficult decisions and take risks that may not be popular, but are ultimately in the best interest of the company and its stakeholders. Additionally, a leader who is humble and selfless will likely be more respected and trusted by their employees and colleagues, which can help to create a positive and productive work environment.