3. Thus the good fighter is able to secure himself against defeat, but cannot make certain of defeating the enemy.

故善戰者能爲不可勝不能使敵必可勝

Sun Tzu

A good fighter, or military strategist, is able to protect themselves and their forces from defeat, but they cannot guarantee victory over their enemy. This is because the outcome of any military conflict is ultimately uncertain, and there are many factors at play that can determine the outcome of a battle. A good fighter must be prepared for all eventualities and be able to adapt to changing circumstances in order to increase their chances of success.

A good leader can protect their company from defeat, but can't guarantee victory over competitors.

A good business leader is able to protect their company from failure or defeat, but they cannot guarantee success or victory over their competitors. In the business world, just as in military conflict, there are many factors that can impact the success or failure of a company, and no leader can control all of them. A good business leader must be prepared for all eventualities and be able to adapt to changing circumstances in order to increase their company’s chances of success. This may involve developing strategies to protect the company from potential threats, such as a downturn in the economy or changes in consumer preferences, and being ready to pivot and adjust their approach if necessary.