2. To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.


Sun Tzu

We have the ability to protect ourselves from failure or defeat, but the chance to defeat our enemy will come from the enemy’s own actions or mistakes. In other words, we can control our own actions and prepare ourselves for potential conflicts, but the outcome of the conflict will depend on how our enemy behaves.

A business can control its own success, but opportunities to defeat competitors come from their mistakes.

We can take steps to protect our own business from failure or defeat by making smart decisions and carefully planning for potential challenges. However, the opportunity to defeat our competitors or overcome obstacles will often come from the mistakes or weaknesses of our competitors, rather than from our own actions alone. Therefore, it is important to carefully monitor the actions of our competitors and be ready to take advantage of any opportunities that they may present.