9. Neither is it the acme of excellence if you fight and conquer and the whole Empire says, “Well done!”

戰勝而天下曰善非善之善者也

Sun Tzu

True excellence in warfare or strategy is not just about winning battles or gaining the admiration of others, but rather about achieving victory with minimal effort and resources. In other words, the quote suggests that the true mark of a skilled strategist is their ability to win battles with minimal conflict and without drawing attention to themselves. This emphasis on efficiency and subtlety reflects Sun Tzu’s overall philosophy of warfare, which emphasizes the importance of using strategy and cunning to outmaneuver one’s enemies, rather than relying on brute force alone.

True excellence in business is achieved by successfully executing a well-thought-out plan, without relying on the recognition of others.

True excellence in business is achieved through successful execution of a well-thought-out plan, without relying on external validation or recognition, it is important to note that this approach allows a business to focus on its own goals and objectives, rather than being influenced by external factors. By not seeking external validation, a business can make decisions based on its own priorities and needs, rather than being swayed by the opinions or expectations of others. Additionally, this approach allows a business to remain flexible and adaptable, as it is not tied down by the need to seek approval from external sources. Ultimately, this focus on internal success and execution allows a business to achieve its full potential and reach its desired outcomes.