14. We shall be unable to turn natural advantages to account unless we make use of local guides.

不用鄉導者不能得地利

Sun Tzu

It is important to use local guides or experts when trying to take advantage of natural advantages in a given area. This is because local guides or experts will have knowledge of the area and its natural resources that outsiders may not have, and can therefore help the group to effectively utilize these advantages to achieve their goals. Essentially, the quote is emphasizing the importance of using local knowledge and expertise to make the most of the opportunities that are available in a particular place.

In order to capitalize on the opportunities available in a new market, it is essential to work with people experienced in that market.

When a business is entering a new market, it is essential to work with people who are experienced in that market in order to capitalize on the opportunities that are available. This is because experienced local experts will have knowledge of the market and its unique characteristics that the business may not have, which can be valuable for developing strategies and making decisions.

Working with local experts can help a business to understand the market, identify potential opportunities, and develop strategies to take advantage of them. For example, local experts can provide valuable insights into the local economy and consumer preferences, which can help the business to determine the best products or services to offer in the market. They can also provide information about local regulations and business practices, which can help the business to avoid potential pitfalls and ensure compliance with local laws. Additionally, local experts can help the business to build relationships with other local businesses, customers, and partners, which can be important for gaining a foothold in the market and achieving success.

Overall, working with local experts is essential for businesses that want to capitalize on the opportunities available in a new market. By leveraging the knowledge and expertise of local guides, businesses can better understand the market, identify potential opportunities, and develop effective strategies for success in that market.