15. In war, practice dissimulation, and you will succeed. Move only if there is a real advantage to be gained.

故兵以詐立以利動

Sun Tzu

It is important to be strategic and deceptive. By pretending to have certain intentions or by hiding your true objectives, you can gain an advantage over your enemy. It also suggests that you should only take action if it will give you a clear benefit, rather than acting impulsively. This approach can help you succeed in war by outmaneuvering and outwitting your opponents.

In business, practice strategic deception and you will succeed. Only take action if it provides a clear advantage.

In business, it is often important to be strategic and deceptive in order to gain an advantage over your competitors. This can involve pretending to have certain intentions or hiding your true objectives in order to throw your competitors off guard. For example, a company might pretend that it is not interested in entering a particular market, when in fact it has been secretly developing a product for that market for some time.

Another way to practice strategic deception in business is to keep your plans and goals secret, so that your competitors don’t have the opportunity to react or counter your moves. For example, a company might secretly develop a new product or service and then launch it suddenly, catching its competitors off guard and giving it a head start in the market.

It is also important to only take action if it provides a clear advantage. This means that you should carefully consider the potential benefits and drawbacks of any action before you take it. For example, if a company is considering entering a new market, it should only do so if it has a strong product or service that is well-suited to that market, and if it has a clear plan for how to succeed in that market. Taking action without a clear advantage can be risky and can lead to failure.

Overall, practicing strategic deception and only taking action when it provides a clear advantage can help a business succeed by giving it an edge over its competitors.