9. If you march fifty li in order to outmaneuver the enemy, you will lose the leader of your first division, and only half your force will reach the goal.

五十里而爭利則蹶上將軍其法半至

Sun Tzu

Victory through complex and elaborate tactics can be counterproductive, as it can lead to the loss of valuable resources and a reduction in the overall strength of one’s military force. Sun Tzu is saying that the pursuit of victory through complex and elaborate tactics can be counterproductive, as it can lead to the loss of valuable resources and a reduction in the overall strength of one’s military force. Instead, he advises that simpler and more direct strategies are often more effective in achieving one’s goals.

If you try to outmaneuver your competition by implementing complex and elaborate strategies, you may end up losing valuable resources and weakening your company's overall strength.

When trying to gain a competitive advantage over other companies, implementing complex and elaborate strategies can be counterproductive. These strategies may require a significant investment of time, money, and other resources, which can drain a company’s resources and weaken its overall strength. In addition, complex strategies often require coordination and cooperation among different departments and employees, which can be difficult to achieve and may result in delays, misunderstandings, and other problems. As a result, a company may fail to achieve its desired goals, or may even suffer setbacks and losses.

On the other hand, simpler and more direct approaches are often more effective in achieving business goals. These approaches may require fewer resources and be easier to implement, which can help a company maintain its strength and resilience. In addition, simpler strategies may be more adaptable and flexible, allowing a company to respond quickly to changes in the market or in its competitive environment. By focusing on simpler approaches, a company can increase its chances of success and achieve its desired goals.