35. Do not swallow a bait offered by the enemy. Do not interfere with an army that is returning home.

餌兵勿食歸師勿遏

Sun Tzu

One should not be easily tricked or lured into a trap by the enemy, and that one should not attempt to attack or hinder an army that is in the process of returning to its own territory. This advice is likely based on the idea that an army that is returning home is likely to be in a vulnerable state and may not be prepared to defend itself, making it a poor target for an attack. Additionally, attempting to interfere with an army that is returning home may result in unnecessary conflict and loss of life on both sides, which Sun Tzu likely advised against.

Do not be deceived by the tactics of competitors. Do not target a rival company that is in the process of exiting a market.

Do not be deceived by the tactics of competitors. Competitors may use various tactics to gain an advantage over other companies, such as undercutting prices, launching new products or services, or engaging in marketing and advertising campaigns designed to sway customers away from other businesses. In order to avoid being deceived by these tactics, businesses should be aware of the strategies that their competitors are using, and should carefully evaluate whether any potential actions or responses would be beneficial or harmful to their own interests.

Do not target a rival company that is in the process of exiting a market. Instead, focus on your own strengths and opportunities, and avoid getting drawn into costly or unproductive conflicts with your competitors. Once the competitor has left the market, you can enter it with greater ease. By staying focused on your own goals and strategies, you can avoid being deceived by your competitors and can position yourself for success in the marketplace.